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NLWeb endpoint

Microsoft's conversational /ask route returning schema.org answers.

adoption Early pilotstrend ▼ recedingchecked once per sitechecks 4verified 2026-10-05
Set up NLWeb endpoint on your site What a conversational /ask route has to return, and the response shape agents expect.
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Why an agent cares

It lets an agent ask the site a question in natural language and get structured data back, instead of crawling for it. Cite the repo-hosted spec: nlweb.ai serves a TLS certificate issued for another host, so the canonical URL is unfetchable.

Adoption

Early pilots. Named early adopters exist, behind flags or trials. Nothing has been independently measured yet.

Direction of travel: ▼ receding, as at .

The May 2025 launch-partner list is still the whole story, and the reference implementation has never shipped a tagged release. Development has gone quiet with it: no substantive change since June 2026, against 65 open issues.

AdopterDepthEvidence
Tripadvisor (internal frontend, not a public /ask endpoint)productiontechcommunity.microsoft.com
O'Reilly Mediaproductionoreilly.com
Shopify, Snowflake, Eventbrite, Hearstannouncedgithub.com

What we check

Absence is never a finding. Every check below runs only when this technology is detected, so a site that has not adopted this is not assessed on it and appears in no report. 4 of these 5 can fail it. In Lumar these appear once per site, in the site-wide results of each crawl.
CheckSeverityRaisesOn whose authority
NLWeb REST (/ask) Error ResponsehighusabilityLumar readiness bar, beyond NLWeb specification
NLWeb REST (/ask) Malformed Responsehighusabilityvendor profile: NLWeb specification
NLWeb MCP (/mcp) Ask Tool Missing Descriptionhighusabilityvendor profile: NLWeb specification
NLWeb MCP (/mcp) Ask Tool Missing Query Inputhighusabilityvendor profile: NLWeb specification
NLWeb REST (/ask) Missing Schema.orginformationalnothingvendor profile: NLWeb specification

Specifications

DocumentRevisionKind
NLWeb specificationVersion 0.55specification
NLWeb REST API (/ask, /mcp)Living documentspecification
NLWeb projectLiving documentguidance

Last re-read against the published documents: .